Lurk is a New York-based perfumery inspired by sustainable living, and was created to “develop luxury perfumes for the modern organic lifestyle.”
Lurk's fragrances are both masculine and feminine, bold and subtle. With this in mind, I aimed to visually show the dichotomy of the aromas through both color and texture.
The bright perfume bottles are packaged in dark concealing boxes, with the bottles “lurking in the shadows” if you will. The bottles themselves consist of two contrasting textures—the soft touch of the sandblasted glass, and the smooth glossy texture of the logo.
The mixture of colors and textures reflect the complex mosaic of scents that make up Lurk perfumes.